The Customer DNA Report

Your buyers already know why
they won't buy from you.
You need to know as well.

Strangers land on your page, read it, and leave. You never find out why. Sherlock reads exactly what they were thinking — what scared them, what they were hoping for, and what words would have made them stay.

Get the Sherlock Report Starting at $497 — In your inbox within 5 business days
$375K
New business in 12 days — Anton, MVP Gurus
$2.2M
Extra revenue — B2B Tech client
33%
Cheaper ad costs — Sören, Plant My Tree
16+
Years studying why buyers say yes or no
What They Said After

The report changed how they
sell, write, and think.

Vanjo
Vanjo · Wolkk
Dev recruitment for German and AU markets

"I was shocked how accurate this was. It described our buyers better than we could ourselves. We changed our entire website the next day."

Christel
Christel Crawford MM
Gen X Business Mentor

"Dom ran his report and BANG: confirmed. I felt hope and by the end, relief. This is my north star document for everything. And he gave it to me in 5 minutes."

Soren
Soren Bruntgens · Plant My Tree
Founder · Sustainability

"Hiring Dom to do our content was the best business decision I made in 2024. We saved $60K in ads and our leads went up."

Anton
Anton · MVP Gurus
Founder

"It's done the heavy lifting. Done what would take hours and an expert to do. The price point is nothing compared to the value. Just spend the money."

Connor
Connor Hood · Mayven Studios
Agency founder

"Dom brought a level of clarity to our messaging that we didn't have before. He helped us talk about our business in a way that actually makes sense to buyers."

Cat
Cat · Breathe with Cat
Wellness app for founders

"The report gave me real confidence. I took the concept to Silicon Valley, got into an accelerator program. Dom's style of care is rare. You feel it in the work."

Live Example
See a real Sherlock report before you buy.
Full report for Navigate Bali — a real client, unedited. See exactly what you get.
View Sample Report →
Already used Watson?

Watson showed you which parts of your page were pushing people away. Sherlock is what comes next. It goes deeper — into what your buyers were actually scared of, what they were hoping you'd say, and the specific words that would have made them trust you. Watson finds the symptoms. Sherlock finds the cause.

The Real Problem

You're talking about your business.
They're screening you for risk.

Your page describes what you do. Your buyer is quietly asking a different set of questions entirely. That gap is why good businesses sit on referrals while strangers scroll past.

Your website says: "Scalable offshore development with tailored solutions."
Your sales page says: "Full-service strategic marketing partnership."
Your LinkedIn says: "We help businesses grow through innovative frameworks."
Your buyer is actually thinking: "Please don't disappear after onboarding. I've been burned before."
They're silently asking: "Am I signing up for more management overhead? I can't take that right now."
Their real worry is: "What if I spend money on this and nothing actually changes?"

Your offer isn't the problem. The words you use to describe it are. You speak like someone explaining a product. They listen like someone trying to avoid a mistake.

Sherlock reads the gap between those two conversations.

Is This For You?

Sherlock is for founders
who already have paying clients.

If you're still figuring out what to sell, this isn't for you yet. If you know exactly what you sell but strangers don't seem to get it — this is the thing.

Get it if you...
✓Make $15K+ a month but keep losing people who find you on their own
✓Post regularly on LinkedIn but get comments, not clients
✓Run a service business, agency, consultancy, or SaaS
✓Have a great offer that works — you just can't explain it in words that land with strangers
✓Want one reference document that shapes every email, post, and sales call going forward
Skip it if you...
✗Haven't got paying clients yet — sort out what you're selling first
✗Want someone to write copy for you — this gives you the raw material, it doesn't do the writing
✗Can already say word-for-word what your buyers are scared of before they buy
✗Are already happy with how many strangers turn into clients
The Method

What Sherlock
actually digs into

Most audits look at your words. Sherlock looks at your buyer. Specifically, the 6 things running through their head that determine whether a stranger trusts you enough to take action.

💭

Dreams

What they actually want to feel, achieve, and say to their peers. The real reason they'd reach for their credit card — not the surface-level thing.

🚧

Objections

The specific reasons they've walked away from offers like yours before. Every objection has a response that handles it. Most founders don't have that response ready.

😰

Fears

The quiet risk calculations happening while they read your page. Wasted money. Wrong fit. Burned again. These kill deals without anyone saying a word.

😤

Frustrations

What's already failed for them. The tools they tried, the people they hired, the things that made no difference. Name these and they feel understood.

🧱

What's in the way

What's actually stopping them from buying right now — budget sign-off, team buy-in, a bad experience. The stuff nobody in your category talks about.

🎯

Their exact words

The specific words and phrases your buyers use before they buy. Paste these into your website, emails, or ads — and watch what happens to your reply rate.

What You Get

One report.
Every piece of marketing
gets sharper.

A 40 to 90-page report built around your specific business and your specific buyers. Everything is written to be used — not filed away.

01

A full map of what your buyers feel, fear, and hope for

Dreams, objections, fears, frustrations, worries, and assumptions — mapped for your exact type of buyer. Not guesses. Not templates. Built from how buyers in your category actually think and talk.

02

Their exact words — ready to paste

The specific language your buyers use. Phrases, sentence structures, real words. Drop these into headlines, emails, and ads. Readers think "how did they know that about me?" — that's when they buy.

03

Three moments that turn readers into buyers

Specific things you can say or write that tip a passive reader into action. Plus a guide to how to describe your offer the way your buyer already thinks about it — not the way you were taught to pitch it.

04

Answers to every question they're too scared to ask you

Word-for-word responses to the most common reasons people don't buy. Built from what buyers in your space actually hold back in conversations. Sales teams have used this to close deals they were losing.

05

What they tried before they found you — and why it failed

What your buyers attempted before landing on your offer. What let them down. Why. And how to show you're the logical next step — without talking badly about anyone else.

06

A visual map of what to fix first, and a 90-day plan

Ranked by what'll move the needle fastest. No guessing what to work on. The 90-day plan tells you what to do — starting this week — and in what order.

07

Channel-by-channel actions for your website, emails, LinkedIn, and ads

Specific things to change on each channel — based on your buyer's actual thinking, not best practices from someone else's niche. Plus an FAQ script that handles objections before the sales call.

Results

What happens when you finally
say the right thing.

$375K
Anton — MVP Gurus, Australia

Built a LinkedIn outreach system using the words from his report. Landed $375K in new business in 12 days. His offer hadn't changed. The way he talked about it had.

$2.2M
B2B Tech Client

Changed the words on his content and landing pages using the report. Generated $2.2M in additional revenue — without spending more on ads.

33% cheaper
Sören — Plant My Tree

Rewrote his ads using the specific fears his buyers carried. Cost per lead dropped 33%. He saved significant budget simply by talking to what buyers were actually worried about.

The Process

How Sherlock works

No survey. No homework. No 90-minute onboarding call. Answer a short intake form and Sherlock does the rest.

1

Tell us about your business

What you sell, who you sell it to, and how you currently talk about it. About 15 minutes. No marketing knowledge needed.

2

Sherlock investigates

16 years of research into why buyers say yes or no — applied directly to your business and your type of buyer. No generic templates. No guesswork.

3

You get your report

A fully formatted, interactive report in your inbox within 5 business days. Read it once. Use it for every piece of marketing you write for the next 2 years.

4

Use it across everything

Website. Emails. Ads. Sales calls. LinkedIn messages. The report tells you exactly what to change and how — on every channel you use. Your team and your AI tools will know exactly what to write.

Questions

What people ask
before they buy

I already know my buyers pretty well. Will this tell me anything I don't already know?
Almost certainly. Founders who work mostly on referrals know what happy clients say. They rarely hear what a cold stranger was thinking right before they clicked away. Those are very different conversations — and the second one is what this report surfaces. Most people who read their report find at least 3 things they'd never have guessed on their own.
Do I need to have used Watson first?
No. Sherlock works on its own. Watson shows you where your existing copy pushes people away. Sherlock builds from scratch — starting with what your buyer was actually thinking, not your current page. If you've used Watson, Sherlock is the natural next step. If you haven't, you'll still get enormous value.
What exactly do I get and how is it delivered?
A 40 to 90-page report delivered as a formatted HTML file you can open in any browser. It includes a full breakdown of your buyer's thinking, their exact words, answers to their biggest objections, a map of what your competitors missed, a visual showing what to prioritise, and a 90-day action plan. Delivered within 5 business days of your intake form.
I'm not a marketer. Will I actually be able to use this?
Yes. The report is written for business owners, not marketers. Everything is in plain language. The "exact words" section is literally copy-paste ready — take the phrases, drop them into your website or emails, done. The 90-day plan tells you what to work on and in what order so you're never staring at it wondering where to start.
How is this different from just using ChatGPT?
ChatGPT gives you a generic version of what buyers might think in your category. Sherlock is built on 16 years of research into why buyers specifically say yes or no, Dom's methodology, and real customer interview transcripts. Every report is built around your specific business and your specific type of buyer. The output is specific, not templated.
What's the difference between $497 and $1,497?
The $497 report is the full thing — you get it, you work through it yourself, you implement. The $1,497 option adds a 60-minute call with Dom where you go through the findings together, identify your top 3 priorities, and leave with a clear action plan. You also get 30 days of WhatsApp access to Dom directly — so as you update your marketing, you can ask questions, share drafts, and get real-time feedback without booking another call.
How long will I actually use this for?
What your buyers think and fear doesn't change every quarter. Most people use their report for 12 to 24 months as the reference document for every piece of content, email, and ad they write. It's not a one-time fix — it becomes the document every piece of marketing gets measured against.
Get Started

Your buyers already
know what to say.
Now you will too.

Stop guessing what a stranger needs to hear to trust you. Get the exact breakdown of what they think, what they're scared of, and what they need to see — before you spend another dollar on ads or outreach.

Get the Sherlock Report
$497 Report only  •  $1,497 Report + Strategy Session + 30-day WhatsApp with Dom
🔒
30-day money-back guarantee. Go through the report and don't find a single thing you can use in your marketing — ask for a full refund. No friction.

Questions? Email dom@justdigital.world

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what your buyers are really thinking?

Choose your option below. The report will be in your inbox within 5 business days.

Report only
$497
Full report in your inbox within 5 business days. You implement it at your own pace.
Report + Done-with-you
$1,497
Report + 60-min call with Dom + 30 days of WhatsApp access to ask questions as you go.
🔒
30-day money-back guarantee. Go through the report and don't find a single thing you can use — ask for a full refund. No friction.
Get the Sherlock Report — from $497